by Deanna Rivera | Oct 10, 2016 | Social Media, Strategy
Life sometimes is hard, hard, hard! So many things to think about and manage. When I start feeling like that, I often turn to social media and especially Facebook, to vent or cheer myself up or just to talk to friends. (more…)
by Deanna Rivera | Sep 26, 2016 | Technology, Website Design
¡Buenos Dias!
I’ve been learning spanish on my phone. Every day, I spend 10 minutes on this app and so far, it tells me, I’m 11% fluent. It is a cool little app, I’ll tell you what. Did you know that tortuga is spanish for turtle? I love saying that word.
Why do I tell you about this? Because every day, people spend more and more time on their phones and tablets. If you aren’t paying attention to how your business is represented on mobile devices, you’re not only behind the times, you are potentially losing 77% of your potential customers.
That number comes from having just looked at the analytics (statistics) for 10 of my client websites and 5 of their most recent email campaigns. Here’s what I found out:
- 7 of the 10 had more users view their website on mobile than desktop.
- In 6 of those cases, at least 10% more users were on mobile/tablets.
- In the most extreme case, 77% were on mobile/tablet.
- For email, 3 of the 5 had more users view the email on mobile than desktop.
If you have more clients that are business professionals, you’ll have fewer mobile visitors. But even the lowest statistic showed 30% on mobile. That’s a big chunk!
And don’t think it is just the young! Baby Boomers, that HUGE generation everyone is always talking about, are online MORE than millennials and the numbers keep climbing. They also spend more money online than any other generation, and they consume way more content. Facebook is their favorite, by the way, as a side note.
The moral of this story is – pay attention to how you are represented on a phone and tablet. Think about things like responsive websites and social media and ads that show up on apps. Or let me think about it for you. *wink*
Blessings,
Deanna
by Deanna Rivera | Jan 18, 2016 | Branding
We know that a company’s brand is more than a logo – it is the whole experience you produce for your customer and client. But visual identity is very important and it begins with your company’s name. (more…)
by Administrator | Jan 11, 2016 | Strategy
The New Year is classically known as a time to reinvent yourself and define goals for the year ahead. Often this pertains to your personal life – but shouldn’t it also translate to the success of your business? (more…)
by Administrator | Nov 23, 2015 | Marketing
It’s the most wonderful time of the year! Yes, it’s finally here. But along with the festive recipes, twinkly lights, and family gatherings, comes the most important aspect of the holidays for small business owners – holiday marketing. (more…)
by Deanna Rivera | Oct 23, 2015 | Website Design
Keep it simple. What you should be striving for is a clean, crisp, uncluttered environment free of excessive text, animations, and competing colors. Use clean lines and images only if (more…)
by Deanna Rivera | Oct 23, 2015 | Social Media, Strategy
We always devote time each month to develop various social media strategies for the clients we support. We gather everyone in a room and talk about what’s working, what’s not working, and brainstorm ideas for (more…)
by Administrator | Oct 23, 2015 | Event Marketing, Social Media
Hosting an event can be incredibly beneficial for your business. On the other hand, planning an event for your business is a daunting task. From planning your budget to assembling favors, events can take months of (more…)
by Deanna Rivera | Oct 23, 2015 | Email Marketing
Email marketing has always been a tricky topic. Many clients nay-say it, feeling it doesn’t work or produce desired results; that it’s a “waste of time”. Most of the time, this is for one or more of (more…)
by Deanna Rivera | Sep 22, 2015 | Branding
The definition of “branding” changes depending on who you’re talking to.
Some instantly think, “logo”. Others think about colors and the “look” of a place, or the tagline or name. Others look outside their own business and point at “big companies” like Google, as if (more…)