About UplinkSpyder, Inc.

Powerful & Strategic Digital Marketing

UplinkSpyder is the vision and passion of Emmanuel and Deanna Rivera. Our passion is evident in all we do, and we strive to share it with you. OK, but what’s with the name, UplinkSpyder?

We think it’s pretty catchy, but the word “Uplink” relates to direct communication, which is the core of our business and is obviously related to the word “online”. We are honored to “link” our knowledge and skills to the needs & goals of your business. The word “Spyder” is both a play on the word Spider (like a Spider that navigates and processes the web) and security (thus SPY).

While the business has grown, and we’ve become so well known in the community, the name still stands true to its original conception, while taking on more meaning and of course, relating to the beauty and power of a spiders web. Because, “who knows the web better than spyder?”

Meet the Team

Who Knows the Web Better Than a Spyder?

Just like a spider web is strategic, beautiful, powerful, and purposeful; so is the web and yes, so are we. UplinkSpyder is one of Eugene’s top digital marketing strategy firms because of our deep understanding of how the “web” of the internet works, and how the web of the minds of people (your target audience) work.

Digital Marketing Strategy: We Start with Data

We don’t just come up with numbers, words, and ads and call it good.

No. Not even close. That’s not good enough.

We study data all day and immerse ourselves in becoming masters of your industry. We look at your competitors and what worked for them, what didn’t work for them, and how it applies to your business. We look at trends from years ago, compare them to now, and make decisions based on this massive wealth of information. This information builds the foundation of your digital marketing strategy and gives us direction for the rest of the variables needed for success.

Beauty: Design Marketing Strategy

After we’ve immersed ourselves in your world and its data, we bring in our incredibly talented creative team of graphic designers, web developers, copywriters, editors, videographers, and photographers to either create your overall brand or update an existing one.

This design marketing strategy includes creative sessions with our graphic design team to go over your visions, what you want to avoid, colors you like, font types, lines or curves, and all the other aspects of a brand build.

Purpose: We Bring in More Website Visitors with SEO

No matter how beautiful your website is, it’s not going to help you if nobody can find it. You want to think of Google’s search engine results page as real estate. Every industry has that Times Square, the prime place where the most people will see you. In the digital world, that’s page one of the SERP. Page two might as well be in the middle of where where nobody goes.

Your website, social media, and brand will ensure that you naturally and organically make it to the Times Square of your industry so you can grow your business for years to come.

Power: Brand Recognition and Massive Growth

When you master the marriage of strategy (data), beauty (design), and purpose (what you do and offer) you create something that’s powerful, something that’s unstoppable, something that will keep working for you for a long time.

And that power – the perfect union of strategy, beauty, and purpose is exactly what you will get at UplinkSpyder. We pride ourselves in not just mastering one thing, but mastering all things so your brand and business will grow with power and precision.

Who Knows the Web Better Than a Spyder? With almost ten years of proven success for our clients, we know what it takes to grow your business online. Contact us today to take your business to the next level.

Meet Your Internet Marketing Team

We are a small team of highly motivated and skilled individuals who aim to provide you with the best of our talent for the promotion and growth of your business. In short, we are standing by to knock your socks off.

Our business philosophy is based on honesty, respect, creativity, excellence, and service. These values guide the way we manage our business and the way we serve each customer. Each of us is a part of this company because we share these values. Our talented team contracts and expands with our workload. The following fabulous employees are our core web-masters.

Deanna Rivera

CEO

Deanna brings over 20 years of project management, marketing, and communications experience to UplinkSpyder, including 15 years designing and developing web sites for small and large organizations. She is an experienced designer, writer, marketer, and communicator. Her extensive background provides our clients with an organized, creative collaborator who strives to always do more to help them grow.

Emmanuel Rivera

COO, CTO

Emmanuel started UplinkSpyder when he moved to Eugene from Chicago, leaving his current post as an IT manager for the City of Chicago, to embark on an adventure out west. Emmanuel has too much experience to list in one paragraph, but needless to say, you are in good hands. His marketing, programming, sales, and IT background are extensive and span across industries, the longest and least classified being real estate.

Jesse Cartwright

Lead Graphic Designer

Jesse is a Eugene native, and is proud to still call it his home. He graduated from Lane Community College’s graphic design program, with an additional year of fine art studies. Aside from his lifelong passion for the arts, he loves to be outside soaking up the sun. Jesse is very lucky to have have all of his giant family and best friends still living in Lane County, plenty of people to go skiing, swimming and camping with.

LinkedIn

Belle Murray

Marketing Manager

Belle grew up in Eugene and is a proud Duck! She graduated from the University of Oregon with a degree in Journalism and has a passion for all types of writing, including creative writing and marketing content, with experience in reporting and social media. In addition to her position at Uplink, she is also highly dedicated to her other passion: dance. She teaches at a local studio and coaches a high school dance team.

LinkedIn

Beth Ball

Senior Content Strategist

Beth geeks out on data all day, plans all of the over 83,000 words of content our team writes a month, and has fun doing it. Our content system produces high-quality content that hones in on brand voice, ranks for keywords, and increases traffic to websites.

LinkedIn

Alina Jo

Graphic Designer

Alina is from Dallas, Texas, and is a graduate of The University of Texas at Austin, with a Bachelor of Fine Arts in studio art and Certification in 3D Animation from Austin Community College. She’s been in Eugene for a few years, now, and enjoys all the happy plants and scenic trails we have to offer.

LinkedIn

Claire Byrd

Marketing Assistant

Claire is an Oregon native who loves the rainy Northwest. She graduated from the University of Oregon with a degree in advertising and a has a versatile skill set aimed to solve creative problems. She particularly loves the challenge of wordsmithing because she believes that almost any problem can be solved with good communication. In her free time, she enjoys going to concerts, taking walks in the south Eugene neighborhoods, and reading.

LinkedIn

Kelso

Security

Kelso was adopted from Luvable Dog Rescue in April of 2016. Kelso has many titles, including part-time office dog, duck fan, and social media model. His hobbies include sleeping, fetching, and waiting at the door for Deanna to get back from meetings. He also enjoys going on hikes with the family and getting belly rubs from his mailman friend.