Branding Your Business Online and Offline | Telling Your Story
Your brand is the total experience you provide to every person that comes in to contact with your business. Everything someone sees, feels, tastes, touches or hears as it relates to your business is a part of your unique image. Branding your business online and offline, digital and print, is incredibly important as it allows you to be in control of your image.
Are you in control of that image? Or is most of what you do from the hip or based on instinct?
Every brand has a story to tell and telling that story visually is what makes a brand great. Great companies think about and plan the experience. They do not just let it happen over time. If you are, then you do not have a defined brand. You may have a logo, but that is only one part of the mark you make.
Branding Your Business Online | Digital
Branding your business online encompasses:
- The website
- Social media
- Paid Ads
- Digital graphics
- The brand voice
- and much more
Branding Your Business Offline | Print
Branding your business offline encompasses:
- Billboards and,
- everything else that’s not seen online.
Branding on a Budget?
Many companies we talk to believe that only large companies like Nike can afford to build a successful brand and that’s because they have millions of dollars to spend. But in reality, branding is accessible to every business. And it doesn’t cost millions of dollars either.
At UplinkSpyder, we specialize in helping you craft an effective and distinct brand. We ask you plenty of tough questions, and your answers guide the policies, procedures, strategy, and visual components that bring your unique, dynamic brand to life.
From the initial stage of naming your business, to creating a mission, to developing a plan for how creating an environment where clients feel valued enough to return, we help develop each of the essential details that lead your business toward the success and viability that a strong brand can deliver.
Why should you consider branding your business?
Thinking through your brand and implementing practices that support it will bring you more customers, help you retain current clients, and help you grow.
Interested in learning more about branding?
Click here to view our blogs related to branding and learn a little more.
If you’d like an initial free consultation and analysis of your brand, let us know.