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2018 Year in Review

2018 Year in Review

2018 was a busy year for us – and an exciting one at that. We’ve introduced new Spyders to our team, renovated and expanded our work-space (our “web”, if you will), added more businesses to our already awesome list of clients, and spent many hours doing what Spyders do best: writing, designing, and marketing.

To celebrate this incredible year, we have compiled a list of some of our favorite 2018 projects for your viewing pleasure. But first, a word from our fearless leader and CEO:

Our ten year anniversary as a company is this year — April 2019 — and it’s pretty remarkable to take a look at how far we’ve come and how much has transpired in those ten years. We started out of a home office with two clients.

When I look back, I see the huge mistakes we’ve made and tried our best to learn from and I see a landscape of beautiful and impactful work — but most of all, I see the relationships we’ve built over the years and continue to build. That’s why we do this work. Because we love to serve others and help other businesses grow and have successes of their own.

I want to take this moment to say thank you to all of you who have trusted UplinkSpyder — and the Spyders that work here — with your website, design, marketing and content needs. We have big plans for the next year. I’m really excited. I never thought of myself as a business owner, much less a successful one, but God has graced Emmanuel and myself with many extra chances to learn and grow. Employing others is one of the hardest and most rewarding experiences of our lives and I’m so very grateful I continue to have that opportunity.

Please take a look at a very small sample and a few cool statistics from the last year of our first decade. And stay tuned for more awesome to come…

Happy New Year!
Deanna Rivera, CEO

2018 at a Glance

13,506+

Hours Creating Awesome

In 2018, our Spyders spent over 13,500 combined hours working on your website, blogs, social media, newsletters, and more – and guess what? We loved every minute of it. We find joy in creating a website with a beautiful, mobile-responsive design that wows both your customers and search engines. When we see your keyword rankings improving, or a Facebook ad generating tons of clicks to your website, we literally high-five each other for a job well done. Your success is our success.

183,000+

Words Written *Since June

Just over the last 7 months, we’ve written over 183,000 words to help increase website traffic and pull customers in based on careful SEO research. This is done through your website’s “normal” content outlining your services, but also through our new content marketing packages for blogging, which…not to toot our own horn or anything…are pretty freaking great. We can’t stress how important it is to regularly post blogs to your website. Don’t think your business needs a blog? We’d love to tell you why that’s not the case.

439+

Newsletters Sent

Over this past year, we have sent over 430 newsletters for our clients, and that doesn’t count the additional efforts we make to ensure each of those newsletters get opened and clicked on. This includes automated emails (triggered by contact forms, pop-ups, etc.) and newsletter re-sends, with new subject lines, to people that didn’t open them originally. With email marketing, and all of your marketing efforts, consistency is key! We help our clients stay in their customers’ inboxes through well-crafted newsletters, helping grow their audience along the way.

+53%

Average Website Growth as Compared to 2017

Our existing websites, that we maintain and update regularly, experienced an average of 50% growth, compared to 2017. That’s because we don’t just launch a website and then wave good-bye. We become business partners with our clients, constantly helping them discover new ways to grow their business. When you work with UplinkSpyder, you work with a team of individuals that become your friends, and treat your business like our own.

23 Websites Launched

2018 was the year of experimenting with new design methods, further content analysis, and improved user experience. Through all of the 23 websites we built and launched in 2018, we were able to create something unique, which we are very proud of. Your website is the heart of all your marketing, so if it doesn’t truly reflect your business, has false information, or doesn’t show up properly on a mobile device, it’s not benefiting you at all. In fact, it may be hurting you. Luckily, we happen to know a group of talented Spyders (not the creepy, crawly kind) that can fix these issues for you.

25 Brands Created

When a new business owner comes to us and says “I don’t have a logo yet,” or “I don’t have a brand yet,” – it’s music to our ears. Our favorite projects are the ones that we help you shape from the beginning. In 2018, we helped 25 businesses find their identity. Check out some of the highlights below.

Thanks for reading all of that,
but the proof is in the pudding.

Check out a few highlights from our web design and branding of 2018:

The Magic of Good Content

The Magic of Good Content

“I hate to write.”
“I’m not a good writer.”
“I don’t have time to write.”

Is this you? If so, then let me ask you this:

Could you use more website traffic? (Google still thinks content is king.)

Once there, would you like people to find something interesting and learn more about you?

In summary, would you like your business to grow?

If you answered “Yes!”, then suck it up and write anyway.

Writing is really important to online marketing success.

However, I don’t want you to walk away feeling frustrated, so let me give you a few pointers and tips for how to get over the hurdle and begin writing.

First, the What.

Your content does not have to be a book. A piece of content can be “Google ready” if it is 100 words long. You can write 100 words. This paragraph is practically 100 words.

Your content does not need to be epic. The goal is not to get 1 million hits. The goal is to allow your potential customer to get to know you before they commit to buying you or even visiting you. It’s about your brand: the total package of who you are and why what you offer is worth a shot.

Start by brainstorming ideas of what to write. Examples can include:

  • Projects you worked on and why they were amazing (before/after)
  • People/organizations you helped and how/why/when you helped them (case studies)
  • Products/experiences/companies/information you find useful that relate to your business
  • Experiences you’ve had that others might learn from
  • Lists of stuff that is relevant to your business – for whatever reason, people love lists
  • Events/news the average user of your business would find interesting written in your words (including why you find them interesting) with links to the source
  • Lessons you have to share (like what I’m doing right now)

I also love it when businesses use content to improve their business. Ask your readers to give input about how you can grow your business.

“But I still stink at writing!”

OK, fine. If you just cannot write, talk. Get a voice recorder (your phone likely has one) and tell a story. Then have someone on your staff, your spouse, or your child transcribe the story. Edit. Voila.

Or Why Not Video?

Video is really the best content you can create and it does not have to be professional if you are just starting out. Get a camera. Point it at yourself. Or record yourself doing what you do. When you publish it, I would also transcribe it.

“But…some other reason I can’t write or talk or video”

Well, guess what? We love to write. We love to write about you and what you do. It’s our thing. Our sole existence in the world is to promote your business…to get to know you as if we were you and represent you. We do our thing, you do your thing, we both grow, win win.

We have written good content for just about every kind of business there is. Think of us as journalistic marketers.

And then there’s the How.

Now that you have content, what do you do with it?

I use a word at UplinkSpyder a lot: disseminate. I am pretty sure my staff hate that word.

It means to spread. Widely. Facebook about it. Tweet it. Take a photo, and pin or Instagram it. YouTube or Vimeo something related to it. Email people with it. Link it on LinkedIn. Send your physical customers to it and ask them for feedback. Ask all your employees to read it. Tell everyone you know about it.

Seriously. Pretend you just wrote that book you thought you’d have to write and the world will now know you crossed something off your bucket list.

And now do it again. And again. Don’t stop. That’s how the magic happens. *insert sparkles*

 

Getting the Most From Your Website Content

Getting the Most From Your Website Content

If you are spending time writing a blog or a page for your website, you want to make sure that people actually read it and that you get the most out of it where search engines are concerned. With that in mind, please consider the following.

Readability

The math equation in the graphic below may have already sent you running scared from this blog. But if you want to know whether your blog will actually be read by most users of your website, pay attention. Luckily, if you have MS Word, you don’t have to do any math (look at the bottom of this blog for instructions.)

The math equation is called the Flesch-Kincaid Readability Score and it ensures you are writing in plain, understandable English. It’s important when writing for the web because psychologically speaking, people don’t want to do as much mental work reading your website as when reading a novel or newspaper.

In other words, keep it simple and they might stick around longer.

Readability Part 2

  1. Use white space, bullets, numbering, and good punctuation.
  2. Keep your sentences and paragraphs short.
  3. Use appropriate jargon. For instance, since ours is a technology related site, I could feel safe referring to search engine optimization or readability scores.

Search Engine Optimization

You really should leave Search Engine Optimization for the most part to your experts (hey, that’s us!) but when writing content, here are a few things anyone should do:

  1. Web crawlers can’t read images so tell them what the image is and include at least one keyword.
  2. Your title is the first thing the search engines read, so think about it and put a keyword or two in there, also.
  3. The same keywords in your picture and title should also be in your text.

For instance, for this article, my title keyword is website content and my image keyword is website readability. Hey look, those keywords are now in my blog a couple times. Yay me.

Figuring your Flesch-Kincaid Readability Score

Just in case the math equation still scares you and you don’t have MS Word, here’s a simple way to figure your score:

  1. Multiply the average sentence length by 1.015
  2. Multiply the average word length by 84.6
  3. Add the two numbers
  4. Subtract that total from 206.835

You want your score to be somewhere between 60-70 generally. 0-30 is WAY too high level for the average blog. 90-100 is probably too simplistic.

Here’s how you figure your score in MS Word:

  1. Go to Word Options
  2. Choose Proofing
  3. Ensure that the grammar with spelling box is checked
  4. Select the tick box for “Show readability statistics.”

Just in case you were wondering, the readability score of this blog is 66.3. Nailed it.

Readability