The whole world is spending more time online these days and that includes people who have nefarious intentions. So, here’s a quick reminder of the top 3 things you need to do to protect yourself. Starting with the most important.
Cybersecurity Tip 1. Password Security
Did you know that a very long password is better than a password that is complex? For instance: goatcheesetrampolineuncleocean is better than C0mpl3x!ty! But regardless, don’t use anything personally identifying in your passwords like your name, your job, your address, your kid, your dog. You get the idea.
Cybersecurity Tip 2. Password Security. So important it is on our list twice
Create a unique password for every single thing you log in to. Every single one. No, really. Use a password manager like LastPass to help you create and keep track of them (free). If you just rolled your eyes and said you never will do that, you aren’t alone, but you are at risk. At least follow our advice for any accounts that have your bank account, address, social security, or credit card information.
Cybersecurity Tip 3. Check Sender Identity
Most devious plots are hatched through email and, these days, mobile messages. So, take care to verify the sender before clicking on links, opening attachments, forwarding a message, or replying. Check the email address it is coming from. Check that any links are taking you to the place stated by hovering before clicking. Use a really good spam filter (or email program with a really good spam filter) in order to block most of the attacks. Most importantly, just take the time to think critically before acting.
There’s a reason why “Spyder” is spelled with the “y”. Security is important to us. We’ll send more tips in the future and if you’d like to schedule a ZOOM presentation for a team or group on the subject, let us know.
Sometimes things don’t go as planned. My morning, for instance. Better late than never. My Friday was kind of crazy, too. There was a cyber attack, caused by an issue with password security, that crippled major websites like PayPal, Amazon, Twitter, Pinterest, Etsy, CNN, Netflix and more. It was the first attack of it’s kind and it will likely happen again. For us, we had to monitor the ability for some of our clients to accept payments. (more…)
I’ve been learning spanish on my phone. Every day, I spend 10 minutes on this app and so far, it tells me, I’m 11% fluent. It is a cool little app, I’ll tell you what. Did you know that tortuga is spanish for turtle? I love saying that word.
Why do I tell you about this? Because every day, people spend more and more time on their phones and tablets. If you aren’t paying attention to how your business is represented on mobile devices, you’re not only behind the times, you are potentially losing 77% of your potential customers.
That number comes from having just looked at the analytics (statistics) for 10 of my client websites and 5 of their most recent email campaigns. Here’s what I found out:
- 7 of the 10 had more users view their website on mobile than desktop.
- In 6 of those cases, at least 10% more users were on mobile/tablets.
- In the most extreme case, 77% were on mobile/tablet.
- For email, 3 of the 5 had more users view the email on mobile than desktop.
If you have more clients that are business professionals, you’ll have fewer mobile visitors. But even the lowest statistic showed 30% on mobile. That’s a big chunk!
And don’t think it is just the young! Baby Boomers, that HUGE generation everyone is always talking about, are online MORE than millennials and the numbers keep climbing. They also spend more money online than any other generation, and they consume way more content. Facebook is their favorite, by the way, as a side note.
The moral of this story is – pay attention to how you are represented on a phone and tablet. Think about things like responsive websites and social media and ads that show up on apps. Or let me think about it for you. *wink*