Is your business doing enough on the digital landscape to keep current customers happy and new customers interested? Here is a checklist of what EVERY business should make sure they are doing when establishing their online presence.
☑ Have a fantastic, informative, and easy-to-use website that grows over time and is always up to date. This is easier said than done, we know, but we’re here to help.
☑ Make sure your information is correct and accurate in all “directories” and especially Google, Bing, and Apple Maps. For your industry, there will be other key directories to pay attention to.
☑ Pay attention to reviews and collect more over time. There are tools (we have) that can help you do this but at the very least, ask friends and family and clients you know well to review you online. Key review sites are Google, Facebook, and Yelp but there will be other industry-specific sites also.
☑ Be active (at least one post/week) on at least TWO social networks. The easiest is Facebook and Instagram because you can connect them to publish content once to two channels. But if you can do video, even amateur video regularly, then YouTube (the second largest search engine) is a must.
☑ Make sure everything above matches. The address and hours and information are the same everywhere. Good photos and consistent branding/images. Does your logo need a refresh? Design = Trust.
☑ Make it VERY EASY for customers to contact you. Phone, text, chat, forms, email, instant messaging. Someone in your organization can be put in charge of checking all the ways people get in touch with you and responding as quickly as possible. Technology has added a layer of “respond NOW” to our society. You can outsource some of this but do so very very carefully.
☑ Always be collecting. Even if you don’t do email marketing at the moment, still collect emails and text messages every chance you get. There are always strategies for this that can work wonders for your business. But at the very minimum, collect this information.
☑ Consider investing in digital ads. These can help with branding/awareness, building a network of followers, and sales. There are many ways to advertise online so you want expert help for this, but digital ads can take your dollar much further than other channels.
This may seem overwhelming but once set up, it’s not hard to maintain. Of course, we’re here to help and consultations/guidance is always free.