While you are juggling employees, sales, and the ongoing tasks of being a small business owner, online marketing can be placed low in priority. But don’t let it be!

In this digital age, online marketing is critical for small businesses. Even with a small budget or limited resources, you can gain a lot of success through brand engagement, generation of leads, and customer feedback.

There are five main keys to executing a successful online marketing campaign for any business, all of which have different benefits:

1. Maintain an Active Social Media Presence

The use of various social media platforms like Facebook, Twitter, Instagram, Pinterest, etc., helps your business maintain relevance and spreads recognition of your brand. Post frequently and engage your followers with communication!

Ask questions through posts, and encourage feedback through reviews: both good and bad. Good reviews give you great testimonials to work with, bad reviews give you room to grow and improve. An ongoing social media presence is crucial.

2. Have a Strong, User-Friendly Website
An outdated, messy website will turn a potential customer away faster than anything else. Create a clean and clear website with easy navigation. Write easy to read, informative content with a strong call to action. Make sure your website is Search Engine Optimized (SEO), and that it’s updated frequently. Your website reflects your business: look professional.

3. Utilize Email Marketing
Make sure your website has webforms to collect contact information. This way, you can create an email list for email marketing. Send out a weekly newsletter with events, promotions, special offers, etc. Email marketing is a great way to market your business directly. Create incentives for your audience to visit your site and increase traffic.

4. Implement Event Marketing
A great way to attract customers is creating an exciting event or special promotion. Use an event to promote your business with demonstrations, presentations, and giveaways. Rewarding customers is an excellent method to keep people coming back.

5. Pay Attention
The strategies above are only useful if you pay attention to what is working and what is not. Watch your results and keep track of what your audience is enjoying. It’s helpful to know which emails, social media posts, etc., are performing best, and what you may need to improve on.

Feeling overwhelmed with the demands of online marketing? At UplinkSpyder, our marketing/social media specialists, content writers, and graphic designers can help you with everything your business needs in order to have an amazing online presence. Contact Us today and let us help you get started!

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