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Top 4 Social Media Tips for Business Owners

Top 4 Social Media Tips for Business Owners

Recently, our CEO, Deanna Rivera, hosted a small 2 hour marketing workshop for mother owned businesses. The focus, after polling attendees about their largest concerns, was primarily on social media tips. The day to day care of social media can be an overwhelming subject for most business owners, particularly those who are “doing it all on their own”.

Summarized below are what we feel were the most important takeaways from that conversation. UplinkSpyder may host more of these workshops in the future, so please let us know if you’re interested in attending.

1. Social Media should be used first and foremost as a branding tool for your organization.

Facebook, Instagram and the like provide a way to give potential and current customers consistent information that help to tell your story. Most people won’t buy from your business page directly and your individual posts are only seen by a small percentage of your total audience, so what you want to think most about is the overall impression your page is leaving. If someone were to scroll through all your posts and photos, what feeling would they be left with? Is that feeling consistent with your brand? A great way to influence that feeling is through strategy (see #4 below).

2. Social Media is also a directory.

When looking for you online, your social media channels will be listed along with your website, so it’s important that when people visit you, the information is current and correct and looks its best (and is consistent with your website, other social channels, business cards, and materials.) Note: It’s also important that when you put your business name in to a Google Search, that you personally visit each and every one of the listings that come up with your information and if possible, control the content listed about you.

3. The most successful companies are those that can effectively engage their audience.

This can be done with welcoming questions and comments and interacting online. One of the best ways to do this is through video. Video can especially help to differentiate you from others in your field as it does something no logo or static post can…adds in personality, warmth, and charm. Video can be used in so many ways and always attracts more attention than any other type of post or information.

4. The most important takeaway is about strategy.

If you are posting each day and not thinking about the bigger picture, you’re not only missing the opportunity to craft the impression you’re giving, you’re wasting time. Plan out a week or month of posts at a time. Sitting down once, instead of once or several times daily, and scheduling or planning posts, saves a lot of time that a busy business owner needs. You’re also less likely to forget something and you’re more likely to hit people during peak hours when your posts will make the biggest impact. If video is part of your strategy, create a month’s worth of video posts at once and schedule in when you’ll go live instead of trying to find moments within the busy week.

We discussed much more than this…differentiation between social channels, how to reuse posts, how best to use ads, and a bit about content marketing. The most important thing to remember when marketing your business is that all of these things are tools. Just like you wouldn’t use a hammer before knowing what you want the project you are making to look like…don’t use social media without goals and a vision of where you’re going and how your goals fit into a bigger strategy. Need help with any or all of that? That’s what we’re here for.

Pinterest: A Growing Internet Marketing Strategy

Pinterest: A Growing Internet Marketing Strategy

Pinterest recently announced that it would be incorporating a new Buyable pin feature. Brands and products supported by the feature will have a “Buy It” button, allowing customers to purchase the item directly through the Pinterest app. Already a successful social media platform, Pinterest may gain even more of a following in these coming weeks, thanks to this new feature.

For those not already familiar with Pinterest, it is a digital pin-board that allows you to post, re-pin, and categorize items, trends, and information. It’s particularly beneficial when trying to establish a brand, and the people and inspiration behind it, in various fields and passions.

Why should businesses care about Pinterest?

  • It’s currently one of the top 3 social networks, with the fastest growing rate.
  • It includes back links to business websites, a SEO ranking signal, and increases visibility to potential clients and customers.
  • It’s not just for images and products. Text-based content, such as “How-To” articles, are highly welcomed and show 30% more engagement.
  • Similar to Twitter’s “retweet” feature, Pinterest allows followers to “repin”, improving audience engagement and gaining exposure for your pins and your business.

Tips for Using Pinterest for Your Business

Connect your website to your Pinterest account. Make sure your website address is in your profile bio section, all pins link back to your business, and your website has a Pinterest link so customers can find your account quickly.

Follow the Pinterest Verification Process. This will not only help your business gain a trusting following, but will also allow you to see website traffic and analytics with a Business account.

Utilize keyword placement. Optimize all images with descriptive keywords to link to related content on your website. Place keywords towards the front of board names and pin descriptions.

Descriptions should be 200-310 characters long. Be clear and informative. Shoot for clarity rather than wit.

Include Calls to Action. Potential customers should have a clear path from your pin to your content and/or product.

Be consistent with your sharing strategy. 70% of pin clicks occur within the first 2 days. At least 5 pins per day is a good starting point.

Pin on Saturdays, afternoons, and evenings. Pin when your audience has a chance to sit down and browse.

Vary types of pins and board categories. Providing a range of material shows expertise and knowledge in your area. Include a board to showcase your newest or most popular products, services, and promos.

 

Visit UplinkSpyder’s profile on Pinterest.