Pinterest recently announced that it would be incorporating a new Buyable pin feature. Brands and products supported by the feature will have a “Buy It” button, allowing customers to purchase the item directly through the Pinterest app. Already a successful social media platform, Pinterest may gain even more of a following in these coming weeks, thanks to this new feature.
For those not already familiar with Pinterest, it is a digital pin-board that allows you to post, re-pin, and categorize items, trends, and information. It’s particularly beneficial when trying to establish a brand, and the people and inspiration behind it, in various fields and passions.
Why should businesses care about Pinterest?
- It’s currently one of the top 3 social networks, with the fastest growing rate.
- It includes back links to business websites, a SEO ranking signal, and increases visibility to potential clients and customers.
- It’s not just for images and products. Text-based content, such as “How-To” articles, are highly welcomed and show 30% more engagement.
- Similar to Twitter’s “retweet” feature, Pinterest allows followers to “repin”, improving audience engagement and gaining exposure for your pins and your business.
Tips for Using Pinterest for Your Business
Connect your website to your Pinterest account. Make sure your website address is in your profile bio section, all pins link back to your business, and your website has a Pinterest link so customers can find your account quickly.
Follow the Pinterest Verification Process. This will not only help your business gain a trusting following, but will also allow you to see website traffic and analytics with a Business account.
Utilize keyword placement. Optimize all images with descriptive keywords to link to related content on your website. Place keywords towards the front of board names and pin descriptions.
Descriptions should be 200-310 characters long. Be clear and informative. Shoot for clarity rather than wit.
Include Calls to Action. Potential customers should have a clear path from your pin to your content and/or product.
Be consistent with your sharing strategy. 70% of pin clicks occur within the first 2 days. At least 5 pins per day is a good starting point.
Pin on Saturdays, afternoons, and evenings. Pin when your audience has a chance to sit down and browse.
Vary types of pins and board categories. Providing a range of material shows expertise and knowledge in your area. Include a board to showcase your newest or most popular products, services, and promos.