Since their origin on Twitter, hashtags have become popular on almost every social media platform including Facebook and Instagram. As a business owner, hashtag use can be a great marketing tool that can enhance your marketing campaigns when used correctly. Through hashtag association, your post and company can achieve far more reach and exposure. However, to be successful with hashtag use, you should know when to use them, when to avoid them, and when to use them in moderation.


Instagram is all about the hashtags. Posts with 11 or more have shown the highest interaction with users. With Instagram, the more hashtags you use, the better. Here’s an example:


1 or 2 hashtags per tweet is key. Tweets with hashtags get twice as much engagement than tweets without; however, when you have more than two, engagement drops 17%. Use hashtags on Twitter, but don’t go overboard.

A great way to incorporate hashtags on Twitter is posting during the days leading up to an event or live-tweeting the event itself. It gives your tweet relevancy and a great chance to reach a new audience.


Facebook posts without hashtags seem to perform better than posts with them. Occasionally, hashtags help your posts build a community, but it’s rare and it’s usually better to leave your posts hashtag-free. Tags and mentions are far more successful.

Overall, your hashtags should be unique and/or relevant. You should try to make your hashtag memorable and specific to your brand, but also simple. Research it before publishing a post to make sure it won’t be misinterpreted as something else. Most importantly, your message should be easy to understand and provide a clear call-to-action for your viewers.

If you need help with hashtag use or social media in general, UplinkSpyder has you covered. Our team of social media experts understand the importance of online marketing and can increase the success of your business using educated strategies. Contact us today to start improving your brand.


Share This