Hosting an event can be incredibly beneficial for your business. On the other hand, planning an event for your business is a daunting task. From planning your budget to assembling favors, events can take months of painful planning. Let’s not forget that after the nitty gritty tasks are complete, you have to make sure people show up by promoting your event. Thankfully, social media can make the process of promoting your event a little simpler. If used strategically, social media can also dramatically affect your event’s turn out.
Each social media platform appeals to a slightly different audience. So when it comes to getting the word out about your event, you need to use them all. If your event speaks to a particular audience that may only be active on one or two social media platforms, you need to identify which platforms you need to use. For your event posts, you’ll need both text and graphics, tailored to your target audience. The details are important, but your potential attendees won’t read the details if your post doesn’t catch their attention.
After your audience has been exposed to your event, you still have work to do. Many times people will sign up or R.S.V.P. to events, but not show up. Social media is a fantastic tool to remind people about your event and keep them interested. Acknowledging and responding to inquiries and comments throughout your social media platforms must also be considered. Depending on the size of your event, this may be a time consuming task.
If this all seems overwhelming to you, don’t worry. We’re here to help you out. We have substantial experience with promoting events on social media. From creating your graphics to posting them at the best times for your audience, we’ve got you covered on the social media front. So all you need to focus on is throwing a successful bash that sells your products or services and promotes your brand.