Women Business Owners – A Tribute

Women Business Owners – A Tribute

Did you know that 40% of businesses in the US are led by women business owners? There are 114% more women entrepreneurs than there were 20 years ago. That’s remarkable!

In my field, the numbers are lower — less than 15% of “tech” companies are owned by women. I started in “tech” in the 90s and the percentages were under 5%.

I personally never thought I would become an entrepreneur. My parents owned a business that did not end well and also, it scared me to try to support a family without a steady paycheck. So it was not a thought-out decision…but more a forced hand when I could not find a job during a recession. I’ve made so many mistakes but somehow am still here, bumbling through, and thankful for a team of rock stars – both men and women – that surround me. And after 12 years, I cannot imagine doing anything else. I love my work and the people I work with and for.

I’ve especially appreciated being able to help women start and grow their businesses. I always walk away from those projects a better person. Some of my best female friendships have been formed from those experiences and the camaraderie we share is very special to me. Especially during the last year when times have been so tough.

To my fellow women business owners…what I see in you is not fearlessness, but immense bravery. As you struggle with balance and having enough energy to do All. The. Things. ― know you are at the same time inspiring others ― young and old. Hold on to your optimism as you continue to work on keeping all those balls in the air and know every day, you are enough. You are more than enough.

A friend of mine (Randy) once told me Progress is Success. This has honestly been my mantra ever since and it has helped me more than anything else to get over any disappointment in myself…any question of whether I’m successful or not. It’s helped me through some VERY tough times and humbling experiences. I hope you will use this and every other motivation to overcome your obstacles and achieve your dreams in the days, weeks, months, and years to come.


Here are a few of my favorite quotes by other women business owners and leaders to remember:


“Your value will be not what you know; it will be what you share.”― Ginni Rometty


“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” ― Marissa Mayer


“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.” ― Arianna Huffington

January Launches!

January Launches!

In January, our team launched four new websites and two new logos that I’d love to share with you today. The best thing about doing this work is that our team can see the impact that our work makes on the businesses that trust us with this honor. Some of our goals for this include:
  • Search — attracting a larger quantity of qualified traffic.
  • Image — improving user trust and impression through impeccable design and strong content.
  • Usability — ensuring each potential user can find what they are looking for quickly and easily.
During this time, it’s more important than ever to have an amazing online presence. We hope you’ll agree that each of these businesses have met that challenge with our help. We look forward to showing you many more beautiful new websites in the weeks and months to come.

With gratitude, Deanna Rivera, CEO

Jazzy Ladies

Eugene, OR

A local cafe and coffee house specializing in gluten-free options. We also created their new logo.



Federal Security

Eugene, OR
Lane County’s #1 security service provider for over 25 yearsWe also created their new logo.


Eugene, OR
A non-profit cultural art institute that shares Guinean culture.




Eagle Point, OR
Cleaning company specializing in emergency services and premier cleaning.

Top 3 Cybersecurity Tips for 2021

Top 3 Cybersecurity Tips for 2021

The whole world is spending more time online these days and that includes people who have nefarious intentions. So, here’s a quick reminder of the top 3 things you need to do to protect yourself. Starting with the most important.

Cybersecurity Tip 1. Password Security 

Did you know that a very long password is better than a password that is complex? For instance: goatcheesetrampolineuncleocean is better than C0mpl3x!ty! But regardless, don’t use anything personally identifying in your passwords like your name, your job, your address, your kid, your dog. You get the idea.

Cybersecurity Tip 2. Password Security. So important it is on our list twice 

Create a unique password for every single thing you log in to. Every single one. No, really. Use a password manager like LastPass to help you create and keep track of them (free). If you just rolled your eyes and said you never will do that, you aren’t alone, but you are at risk. At least follow our advice for any accounts that have your bank account, address, social security, or credit card information.

Cybersecurity Tip 3. Check Sender Identity

Most devious plots are hatched through email and, these days, mobile messages. So, take care to verify the sender before clicking on links, opening attachments, forwarding a message, or replying. Check the email address it is coming from. Check that any links are taking you to the place stated by hovering before clicking. Use a really good spam filter (or email program with a really good spam filter) in order to block most of the attacks. Most importantly, just take the time to think critically before acting.

There’s a reason why “Spyder” is spelled with the “y”. Security is important to us. We’ll send more tips in the future and if you’d like to schedule a ZOOM presentation for a team or group on the subject, let us know.

2020 Websites of the Year

2020 Websites of the Year

There are countless stories to tell. We feel honored and blessed to help other small business owners during these times and we are so excited for the years ahead. In the above video, we highlight 5 of these stories. 

jazzyladiescafe.com   •   bethesdalutheranchurch.com       coburgfit.com   

riverhouseflorence.com   •   old-town-inn.com   •    bubzgrubhub.com

Our Spyders have been working hard lately, but that hard work has paid off in the form of several beautiful new websites! Check out our latest website launches below. 

Eugene Film Society

Eugene, OR

Community arts organization that
supports regional filmmaking.


Old Dominion

Eugene, OR

Impeccable auto repair services with excellent customer service.


Chamber Connector Storage

Eugene, OR

Connecting you to affordable storage.



Studio Tru Salon

Eugene, OR

We go above and beyond to make you feel like a king or queen while visiting our professional hair salon & studio.


Fir Grove Cemetery

Eugene, OR

Fir Grove Cemetery is one of the most beautiful and peaceful memorial settings in Oregon.


Armored Storage

Eugene, OR

We go above and beyond to make you feel like a king or queen while visiting our professional hair salon & studio.


Fairway Estates

Florence, OR

Come live in Oregon’s
coastal playground.


LifeSlice Photography

Eugene, OR

We bring the art of photography
to a new level.


Pediatric Dental Associates

Eugene, OR

Specialized dentistry for children and adolescents in a warm and fun environment.


Cummings Tree Service

Eugene, OR

No tree is too big or too small.



Eugene, OR

Some turtles have nice shells.


Applegate Counseling

Eugene, OR

Support for Individuals,
couples & families.


Action 911

Eugene, OR

Emergency restoration services for homes and businesses in Lane County.


Agape Families

Eugene, OR

Oregon-based non-profit that aims to provide hope and stability to families impacted by incarceration.


Advanced Mobile Wash 

Eugene, OR

Mobile pressure & truck washing for your truck fleet, RV, business
or residence.


How to Build a Website From Scratch – The Right Way – 3 Easy Steps

How to Build a Website From Scratch – The Right Way – 3 Easy Steps

We work with a lot of clients that start out building their own website on any number of “do it yourself” platforms like Weebly, Wix, GoDaddy, Square and more. And every once in a while, we support this and help improve these websites – usually because of budgetary concerns. Because of this, we feel it’s important to help others understand best practices for how to build a website from scratch on one of these DIY platforms. Our intention is to save you money, time, and frustration.

NOTE: We absolutely feel the best possible investment you can make in the growth of your business is a stand-alone website. You’re facing an uphill battle if you try to go it alone. There are many reasons for this, that we’ll include at the bottom of this article. But we do want to help if you choose the DIY model.

#1 Content – The One Word Answer to “How to Build a Website From Scratch?”

If you aren’t willing to write content when you build your website…at least 3000 words of it to start and more over time…then you’re wasting your time. Your website will not be found in organic keyword searches unless you point ads to it or have very little competition. Content is the #1 essential ingredient in being found. There’s an expert recipe for creating awesome searchable content. But you can get by just starting with 300 words about each of your services or products, 300 words about you and your team, 300 words about frequently asked questions, and 300 words about anything else important to your customers. Try to write 10 pages.

If you can afford it, hire an expert to look at the content through the lens of a search engine. Maybe even have this expert (hint: us) map out the keywords you should write around. If your eyes started crossing just now, then just write. The only point here is that there are ways to make the content better and give each page a better chance of being found.

Adding more content over time is the key to building your website to become a marketing tool for you. Stagnant websites don’t get as much love, period. Think of your website as a honeycomb. Every page adds a cell to the comb and every cell attracts more bees. Buzz. Buzz.

#2 SEO Tools

Every one of the DIY builders has optional tools for creating metadata. Use these tools to the best of your ability (or hire us to help). The most useful reason is because you can craft your SERP (Search Engine Results Pages). These are the little snippets that show up in searches. Like this one:

how to build a website from scratch

A SERP has a title, a URL and a description.

The DIY builders most often will let you craft these SERPS. Again, there is an expert recipe for this, but the best thing to do if you are going it alone is to try to attract a click. Use action words. Highlight the best of what they’ll learn if they click.

#3 Design

Almost every single DIY website we’ve seen has too many images that take up too much space, are too large, and don’t fit well with the text. Because you aren’t a graphic designer, the chances of you having the same issue are pretty good. So. Follow my father’s advice: KISS. Keep. It. Simple. Sweetie.

One photo per page. Try not to have it be a ginormous photo. Try really hard to make sure it isn’t pixelated. Try to have the content come FIRST, before the photo, so that the search engines will get to the content before running into an image.

Why Don’t We Want You to Follow Our Three Steps for How to Build a Website From Scratch?

I like the bee reference from before, so let’s continue with that. No matter what you do, using a DIY builder means that you will be part of a hive – a very, very, very, very big hive. And so when a search engine finds you, they’ve had to enter that hive and there are a lot of distractions. Even if you have your own URL pointing to your section of honey – there are still obstacles and it’s really noisy, so a search engine won’t stay too long. They prefer websites that have their own piece of property.

Also, you don’t own a DIY website but more, you’re renting it. You own the content, which is another reason to invest in that because you can take it with you when you’re ready.

Last, you won’t be able to easily change the way it looks once you’ve chosen a template so it’s harder for the website to grow with you. Whereas websites we create for you are modular and can morph and change and grow over time. Plus, there are tons of other options for search optimization, functionality, and beautiful design.

The biggest issue is always cost. Keep in mind that we offer payment plans and also think about the investment against a bigger picture. Your website is the single biggest and best marketing tool you can have for the ongoing growth of your business. Somewhere around 90% of people look at a business online before buying from them. That’s almost everyone. Mic drop. 🙂