I’ve been learning spanish on my phone. Every day, I spend 10 minutes on this app and so far, it tells me, I’m 11% fluent. It is a cool little app, I’ll tell you what. Did you know that tortuga is spanish for turtle? I love saying that word.
Why do I tell you about this? Because every day, people spend more and more time on their phones and tablets. If you aren’t paying attention to how your business is represented on mobile devices, you’re not only behind the times, you are potentially losing 77% of your potential customers.
That number comes from having just looked at the analytics (statistics) for 10 of my client websites and 5 of their most recent email campaigns. Here’s what I found out:
- 7 of the 10 had more users view their website on mobile than desktop.
- In 6 of those cases, at least 10% more users were on mobile/tablets.
- In the most extreme case, 77% were on mobile/tablet.
- For email, 3 of the 5 had more users view the email on mobile than desktop.
If you have more clients that are business professionals, you’ll have fewer mobile visitors. But even the lowest statistic showed 30% on mobile. That’s a big chunk!
And don’t think it is just the young! Baby Boomers, that HUGE generation everyone is always talking about, are online MORE than millennials and the numbers keep climbing. They also spend more money online than any other generation, and they consume way more content. Facebook is their favorite, by the way, as a side note.
The moral of this story is – pay attention to how you are represented on a phone and tablet. Think about things like responsive websites and social media and ads that show up on apps. Or let me think about it for you. *wink*