Does the thought of your website give you a FRIGHT? Are you nowhere to be found on the world wide WEB? Before you get started on website improvements, dusting away the COBWEBS of a bad design, here’s a little advice.
(What do you expect from SpyderGirl when it’s Halloween?) (more…)
Investing in social media ads, giveaways and contests can have an effective impact on your business. Used properly and strategically, they can boost engagement, build your audience and in the end, increase revenue. Here are two recent examples that worked for our clients. (more…)
Our team of Spyders had a great deal of luck this year helping our awesome local clients gain a bit of extra recognition. In our local city of Eugene, OR, there is a yearly contest called the Register-Guard’s Readers’ Choice Awards. Businesses are nominated in one or more categories during phase one. Then, the Top 5 nominated businesses move on to phase 2: the voting phase. Once voting is over, the Top 3 businesses are announced as the winners. Your business can gain a lot of exposure if you are nominated, and even more so if you “win”.
As the new year begins, we wanted to highlight some of our favorite email marketing campaigns from 2016. Check out the emails that made our top 10 list, and what made them so effective. (more…)
It can be a challenge for business owners during busy times of year…whether it’s an election, or the “madness” of the holidays. It’s harder to make an impact through “normal” marketing efforts. I wanted to share three quick “booster” marketing tips that can help cut through the noise and add impact to your efforts. (more…)
All of us at UplinkSpyder are wishing you a fun and safe Halloween! We are celebrating it in the best way we know how: FREE Halloween graphics! Wish your friends, family, and customers a Happy Halloween by posting one (or all!) of these graphics to your Facebook wall, and/or other social media! (more…)
Sometimes things don’t go as planned. My morning, for instance. Better late than never. My Friday was kind of crazy, too. There was a cyber attack, caused by an issue with password security, that crippled major websites like PayPal, Amazon, Twitter, Pinterest, Etsy, CNN, Netflix and more. It was the first attack of it’s kind and it will likely happen again. For us, we had to monitor the ability for some of our clients to accept payments. (more…)
I’ve personally been involved in website development since 2001. It’s remarkable how different making a website is today from even 3 years ago. The tools available to us that really help your website shine, what search engines care about, and of course the proliferation of mobile devices has dramatically changed the landscape. (more…)
Life sometimes is hard, hard, hard! So many things to think about and manage. When I start feeling like that, I often turn to social media and especially Facebook, to vent or cheer myself up or just to talk to friends. (more…)
¡Buenos Dias!
I’ve been learning spanish on my phone. Every day, I spend 10 minutes on this app and so far, it tells me, I’m 11% fluent. It is a cool little app, I’ll tell you what. Did you know that tortuga is spanish for turtle? I love saying that word.
Why do I tell you about this? Because every day, people spend more and more time on their phones and tablets. If you aren’t paying attention to how your business is represented on mobile devices, you’re not only behind the times, you are potentially losing 77% of your potential customers.
That number comes from having just looked at the analytics (statistics) for 10 of my client websites and 5 of their most recent email campaigns. Here’s what I found out:
If you have more clients that are business professionals, you’ll have fewer mobile visitors. But even the lowest statistic showed 30% on mobile. That’s a big chunk!
And don’t think it is just the young! Baby Boomers, that HUGE generation everyone is always talking about, are online MORE than millennials and the numbers keep climbing. They also spend more money online than any other generation, and they consume way more content. Facebook is their favorite, by the way, as a side note.
The moral of this story is – pay attention to how you are represented on a phone and tablet. Think about things like responsive websites and social media and ads that show up on apps. Or let me think about it for you. *wink*
Blessings,
Deanna