by Deanna Rivera | Feb 18, 2025 | Internet Marketing, Search Engine Optimization
February is flying by, but there’s still time to show your website some love! Here are three ways to give it the attention it deserves. The best part? A well-loved website gives back—bringing in new customers, enhancing your reputation, and building trust with every visitor. Whether you’re refreshing design elements or refining your SEO Content Strategy, even small improvements can make a big impact.
Your website should never remain static. Fresh content is a key factor in Google’s search rankings and keeps visitors engaged. Regularly update your site with new work examples, informative articles, case studies, and reviews of aligned businesses. Have a strategy for growth and review your content periodically. Don’t let outdated information frustrate potential customers—ensure your hours, services, and details are always accurate so visitors get the right impression every time they stop by. Consider how these efforts fit into your broader SEO Content Strategy for long-term results.
Did you know that consistency is one of the most important factors in building a recognizable brand? You may not have the massive marketing budgets of Nike or Coca-Cola, but you can still make a big impact by being consistent. Use the same fonts, colors, and imagery across your website and extend that look to your emails, storefront, and marketing materials. A cohesive brand experience builds trust with prospects and clients, making every marketing effort more effective and maximizing your investment.
Not every SEO strategy requires an SEO expert. One simple SEO strategy is to get other websites to link to yours. These backlinks improve your chances of being found online. Small businesses can build backlinks by partnering with local businesses, joining organizations like the
Chamber of Commerce, and writing guest posts for industry blogs. You can also earn links by sponsoring events, getting blogger reviews, and creating shareable content like guides or infographics.
Ready to show your website some love? Whether you’re updating content, refining your branding, or building a stronger SEO Content Strategy, every step you take makes a difference. If you need help bringing it all together, we’re here for you.
by Deanna Rivera | May 12, 2021 | Branding, Internet Marketing
Is your business doing enough on the digital landscape to keep current customers happy and new customers interested? Here is a checklist of what EVERY business should make sure they are doing when establishing their online presence.
☑ Have a fantastic, informative, and easy-to-use website that grows over time and is always up to date. This is easier said than done, we know, but we’re here to help.
☑ Make sure your information is correct and accurate in all “directories” and especially Google, Bing, and Apple Maps. For your industry, there will be other key directories to pay attention to.
☑ Pay attention to reviews and collect more over time. There are tools (we have) that can help you do this but at the very least, ask friends and family and clients you know well to review you online. Key review sites are Google, Facebook, and Yelp but there will be other industry-specific sites also.
☑ Be active (at least one post/week) on at least TWO social networks. The easiest is Facebook and Instagram because you can connect them to publish content once to two channels. But if you can do video, even amateur video regularly, then YouTube (the second largest search engine) is a must.
☑ Make sure everything above matches. The address and hours and information are the same everywhere. Good photos and consistent branding/images. Does your logo need a refresh? Design = Trust.
☑ Make it VERY EASY for customers to contact you. Phone, text, chat, forms, email, instant messaging. Someone in your organization can be put in charge of checking all the ways people get in touch with you and responding as quickly as possible. Technology has added a layer of “respond NOW” to our society. You can outsource some of this but do so very very carefully.
☑ Always be collecting. Even if you don’t do email marketing at the moment, still collect emails and text messages every chance you get. There are always strategies for this that can work wonders for your business. But at the very minimum, collect this information.
☑ Consider investing in digital ads. These can help with branding/awareness, building a network of followers, and sales. There are many ways to advertise online so you want expert help for this, but digital ads can take your dollar much further than other channels.
This may seem overwhelming but once set up, it’s not hard to maintain. Of course, we’re here to help and consultations/guidance is always free.
by Administrator | Jul 13, 2015 | Internet Marketing, Strategy
While you are juggling employees, sales, and the ongoing tasks of being a small business owner, online marketing can be placed low in priority. But don’t let it be! (more…)
