If you took our advice last week, you’ve already started keeping your website fresh with updated content—something both visitors and search engines appreciate. You’ve ensured your brand stays consistent across your site, reinforcing trust and recognition. And best of all, you’ve learned how to boost your site’s SEO without needing an expert. This week, we’re giving you three new local search marketing tips that will help you once that foundation is established!
Your customers love YOU — not stock images.
Using your own photos on your website helps create an authentic, trustworthy, and memorable experience for visitors. Unlike stock images, which can feel impersonal and overused, original photos showcase your unique brand, team, products, and services in a way that truly represents who you are. Custom imagery builds credibility and connection, helping potential customers see the real people behind your business. It also enhances SEO, as original images can be optimized for search engines, giving your site a competitive edge. While stock photos may be a quick fix, original photography (and video!) ensures your website stands out and tells your story in the most genuine way possible.
Your customers love communicating with you — in lots of ways.
Providing multiple ways to contact your small business—such as phone, chat, text, contact forms, and social media—ensures that customers can reach you in the way that’s most convenient for them. Some prefer a quick call, while others may feel more comfortable sending an email or messaging through social media. A variety of contact options builds trust, improves customer experience, and increases the chances of turning inquiries into sales. Making it easy to connect shows that you’re accessible, responsive, and ready to help.
Search engines crave authority!
Search engines prioritize websites that demonstrate authority and provide valuable, educational content. When your site offers insightful, well-researched information, it builds trust with both users and search engines, improving your rankings. Incorporating local search marketing strategies—such as creating content tailored to your region or targeting location-based keywords—can further enhance your visibility in local search results. One effective way to establish authority is through a blog that answers common customer questions. For example, if you run a home renovation business, publishing guides on topics like “How to Choose the Right Flooring for Your Home” or “5 Signs Your Roof Needs Repairs” positions you as an expert while also improving SEO. By consistently educating visitors, you not only attract more traffic but also establish credibility in your industry.
Need more tips? Contact one of your Friendly Neighborhood Spyders.