Meet the Client – KJL Interior Design
KJL Interior Design opened in 1991 and is owned and founded by Kathy J. LaMontagne. KJL provides top-of-the-line interior design for residential homes and commercial businesses. Kathy has completed countless projects in Eugene, Oregon, and surrounding areas, making her one of the most well-known interior designers in the area. She specializes in all styles of design, from classic to contemporary and beyond. She and her team can transform any ordinary space into something phenomenal.
Challenge Faced
Before our redesign, Kathy’s website was extremely outdated. She’d had the same website for over 20 years which was astounding. However, it lacked the diverse and beautiful design that an interior designer’s website should have, and also contained a lot of old information. Kathy is well-known in the area, but her search engine results were not reflecting that. Enter UplinkSpyder.
Solution
Using high-quality photos of KJL’s work, we were able to create a striking new website design that helped connect potential consumers immediately to the amazing product Kathy and her team delivers. We wanted you to feel, when you visit her homepage, like you’re entering a newly-renovated home that’s both welcoming and exciting. Additionally, we expanded her content to better reflect her business, and used best practices for organic search so that Kathy would come up first in searches (and she does!)
Other Highlights of the Webite:
- Extensive lists of KJL Interior Design’s commercial and residential clients
- A blog for design tips straight from Kathy herself
- Portfolio pages with high-quality photos of KJL’s most recent projects
- Highlights from Kathy’s work at the new Serenity Lane building in Coburg, OR
The Best Result:
The ultimate goal for any business is that a website investment will result in increased business, and while this is our aim with every client, rarely do we see the immediate effect in the way we saw it with KJL. They are growing by leaps and bounds! It’s exciting to see.
Other Services
During the development of Kathy’s new site, we were also able to create a new brand that better represents Kathy today. We love her new logo as it really does reflect both the class and warmth Kathy exudes.
Additionally, we advised Kathy that while the website would help her business grow (and it has!), to achieve some of her long-term goals, she would want to have a more active social presence. We also convinced her to gradually grow her email list and send her amazing advice out to clients and friends, which adds to her notoriety and reputation. As such, we provide weekly social media support and monthly email marketing pieces, both of which have grown over time and are quite well received.
As with all websites we produce, we also helped to optimize internet directories so that no matter where KJL was found, she would be seen in the same light.
