Our First Bridal Company Website (+ Two Others)
K&B Bridals is a bridal shop located in Baltimore, Maryland. They sell beautiful wedding gowns, bridesmaid dresses, tuxes, and more. Their focus is on “styling the modern bride,” and their selection of gowns and accessories includes some of those most sought-after designer brands. K&B is affiliated with Moore & Co. Event Stylists, and both are part of the Be More Inspired Wedding Collective. UplinkSpyder was honored to build all three websites & assist with marketing for all three businesses, thanks to the confidence & repeat business of owner Bridget Moore.
When we first began working with Bridget and her team, the K&B website was not functioning well. While it was visually appealing – it lacked crucial components which were affecting K&B’s success online. The website was not mobile-friendly, which proved to be an issue for K&B customers. The content was thin, making it hard for search engines to find them. Additionally, Bridget wanted K&B Bridals’ brand to shine on her website in the same way it does at her retail location in Maryland.
Bridget had previously worked with web developers who didn’t understand marketing or her business. Given that she’s running three businesses at once, she really needed a web & marketing team that was ready & able to stick with her along the way as things change. She needed a team to concentrate on keeping her web presence growing and who could help her keep up with new trends and constant updates. She wanted support with blogging, email marketing, online ads, design, and whatever came up along the way. Of course, this was the perfect job for certain “spyders.” 😉
After wrapping our heads around K&B’s inventory, the functionalities needed, and user needs for navigation, we formulated a mock up and plan that Bridget loved. It helped that one of our Marketing Managers was recently engaged, making her especially excited to begin combing through tons of competitive websites, bridal gown photos and other materials.
We expanded K&B’s website content, adding more detail and a strong keyword structure, which is vital for search engine optimization. Each graphic was carefully crafted to create a gorgeous look for the entire website, reflecting the essence of K&B Bridals’ brand. The site was adjusted to also look fabulous on mobile devices.
Some other features we love about the new site:
- A blog regularly updated with bridal tips, gown inspiration, and much more…UplinkSpyder helps to optimize these blogs each week
- A clear and easy process for bridal appointment requests that links right to K&B’s system (Honeybook)
- A pop up and additional sign up form on the site that instantly connects new users to a coupon and populates K&B’s sales system (Infusionsoft)
As mentioned previously, we also developed websites for two other affiliated businesses. They are amazing in their own right and have a continuity between them. We especially love Be More Inspired because the concept of a wedding collective is just so cool and we were able to work with all of the businesses in that collective and make each shine through that site.
Before building a site for Bridget, she approached us about helping with Facebook ads and that is how we became acquainted. We still manage her main funnel for those ads, which generate leads that link directly to Infusionsoft. We also help occasionally with email marketing and provide monthly support for continually improving search engine optimization on the K&B and Moore & Co. websites.