Week 1: No matter the business, people will go to your website before they hire you or buy your products. Therefore, make sure all the information on your website is accurate. Nothing turns a potential customer away faster than outdated information. Staff information, hours, and contact information are most commonly neglected. As a business owner, keeping this info updated should be a top priority.
Bonus: Make sure your Google, Bing, and Apple Maps listings are also accurate!

Week 2: Video is one of the most powerful tools for building trust and giving users an immediate sense of who you are. And the best part? It doesn’t have to be professionally produced. While we love working with talented videographers, a simple video recorded on your phone can be just as effective. We can take any raw footage and turn it into something engaging and polished.

Take Pastor Tom, for example—he sent us a basic video clip, and we transformed it into a warm, welcoming introduction. He’s even creating a unique video for every page of his website! It’s a fantastic way for new visitors to get a feel for the pastor and what they can expect from the church before they ever walk through the doors.

Week 3: Create a “Start Here” or “New Visitors” Page
Most websites are built with return users or informed customers in mind—but new visitors often feel overwhelmed or unsure where to begin.

A simple “Start Here” page (or button in the top nav) can:

• Quickly explain what you do and who you help
• Direct users to the most relevant services or products
• Introduce your team or process in a friendly, low-pressure way
• Build trust with a human tone
• Think of it as a concierge desk for your website.

Why it works:

• Reduces bounce rate
• Increases time-on-site
• Helps turn curious visitors into qualified leads

Week 1: There are a few opportunities that most businesses miss when marketing their business.

The first is the signature in their email. Make sure it looks good. It does not have to be a fancy design, but it should be nicely branded and similar for each employee—and this is a GREAT space to talk about a current promotion or upcoming event or new product/service.
The second is invoices or receipts. Adding information on something new happening with your business to these mailings or emails you are already sending can elevate your customer’s understanding of your business.
The third is a thank-you note. When someone new does business with you, send them a hand-written note. Bonus if it is designed with your branding! This can be a note card, a postcard, or even an old-fashioned letter.

Week 2: Once you create a video for your website, don’t stop there! That same video can be repurposed in all kinds of valuable ways.

You can share the full version and shorter clips of key points on social media to boost engagement.
Upload it to YouTube and start building playlists—did you know YouTube is the second-largest search engine in the world? (Makes sense, since it’s owned by Google.)

You can also email it to your list to help deepen trust and connection with people who already know you.
Play it at trade shows or events, include it in presentations, and even add a link to your email signature for an easy, professional touch.
A single video can go a long way when used strategically—and as a business owner, leveraging video like this adds serious value.

Week 3: Feature your PROCESS, not just your product.
Most businesses focus all their marketing on the finished product or service—but showing how you do what you do builds trust, transparency, and interest.

Here’s how you can use this:

• Share behind-the-scenes videos or photos on social media
• Highlight your tools, techniques, or materials in blog posts or emails
• Turn your process into a story that customers can connect with (especially if it’s unique, local, sustainable, etc.)
• Use phrases like: “Here’s how we bring your [product/service] to life…”

Why it works:

• Builds credibility and sets you apart from competitors
• Makes customers feel more invested in the end result
• Encourages sharing (people love seeing the “making of”)

Week 1: Did you know that your employees are the most important part of your brand? Most businesses will invest in a logo, a brand guide, signage, business cards, even vehicle wraps—but they will not train their employees on how to live the brand when interacting with customers. This could be as simple as making sure each employee knows the business mission and goals and providing a check list for each customer interaction.

Week 2: Video is also a powerful way to extend your brand. As we talked about last week, your people are the heart of your brand—so let them shine! Invite team members who are willing to step in front of the camera to share their roles, their passion for what they do, and what makes your business special.

These videos don’t have to be long or formal—sometimes the most engaging content is quick, authentic, and full of personality. Let employees highlight their expertise or give a behind-the-scenes look at a part of the business they know best.

Shorter clips from these interviews are perfect for social media, and when your team is wearing branded merch, it reinforces your visual identity too. Bonus points if the video backdrop also includes your logo, space, or product in action!

You could even create a video series—”Meet the Team Mondays” or “Behind the Scenes Fridays”—to build consistency and keep people coming back for more. A smart, approachable move for any business owner.

Week 3: Create “Micro-Brands” Within Your Brand
Instead of making everything feel the same, give special programs, events, services, or product lines their own mini-brand identity — still tied to your main brand, but with a twist.

What this looks like:

• A signature product line with its own logo or name (think Starbucks’ “Reserve” line)
• Naming your newsletter something catchy that fits your brand vibe
• Branded internal initiatives like “Project Spark” or “Customer Hero Awards”
• Themed events, campaigns, or seasonal content with visual variety

Why it works:

• Adds depth and flexibility to your brand without losing cohesion
• Sparks curiosity and engagement (especially for repeat customers)
• Makes your offerings feel more curated and intentional