The Importance of Typeface Choice

There are hundreds of thousands of typefaces floating around the web, and new fonts are crafted every day. Typefaces range from standard serif like the well known “Times New Roman” to an even more frequently used sans-serif like “Helvetica,” to script typeface, which resembles cursive handwriting.

In some cases, styling distracts from what is being said or limits readability. One thing is for sure, each tells a unique story. Aside from color palette or images used, a font can really set the mood for a reader.

At UplinkSpyder we love to have fun with design while maintaining readability and an appropriate setting for the message. Many of our favorite fonts are fairly versatile and present vastly different types of content in an effective way.

For any given organization and graphic design, not all fonts fit the bill. You wouldn’t want to use a dainty script on a hunting website where a rugged slab-serif would better suit the audience. It is important to choose the appropriate font because words can be saying one thing and the font choice can make the reader feel something very different.


Once you have the set of fonts that express the feeling and message you want, along with colors and a logo, you have the visual representation of your brand.

Once your brand is established and you want your website to reflect that brand, it can get a little tricky. Although web development possibilities grow constantly, it is still difficult to use some fonts organically on a website.

Nothing on the web is as easily manipulated as it is on a poster, but there are sneaky ways of getting the right feeling through use of your chosen fonts in website graphics. Headers, backgrounds, slideshow images, buttons, and other graphics can use any font and styling since they are created in graphic design programs.

When you integrate your brand in this way, you can choose a web-safe font to present content and still set the right tone & mood.

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