Meet the Client
Henderson Aviation is a helicopter aviation company that has been serving Oregon for over 70 years. They have two locations in Junction City and Prineville, and provide various services ranging from aerial photography to firefighting; sightseeing to search and rescue. Through its many years of experience, Henderson Aviation prides itself on efficient, reliable, and safe aviation services to all its customers.
Henderson Aviation’s website was outdated with inaccurate information. Because of their years of experience and success in the industry, they acquired a large amount of customer testimonials and photography. They wanted a modern and innovative website to showcase these materials and they needed the site built before the busy fire season arrived. John Henderson was concerned about search results, also and being found for all of his services, not just some of them. Additionally, Henderson needed a reliable source for timely & professional maintenance in the future.
Our first step was to revamp the Henderson logo to give it a fresh look that would match the new website. Owner John Henderson didn’t want too drastic of a change to ensure current and past customers would recognize them online. Modern fonts made all the difference.
We visited the Junction City base to get a better understanding of each helicopter and its function, and to interview John for content that would extend beyond what was on the old website. This included current information on services, their organization, as well as what was working for them on their old site.
We spent a bit of time researching competitor sites and like sites in other regions of the country. John was kind enough to provide us with some of his favorites. He also supplied us with a commercial to highlight and dozens of beautiful photographs, which worked perfectly as a feature on the home page and to “decorate” every page without the need for stock imagery.
Our goal was to create a clean, modern, mobile-friendly and well-optimized website that the client would be proud of. John is a man of few words but he was pleased with the end result. “It’s good.” from John Henderson is like “Holy cow that’s the best website ever!” from anyone else.
In addition to the creation of their website, UplinkSpyder provided assistance with Henderson’s overall online presence through the optimization of Google Business page and many other directories. Within a few weeks, Henderson was found at the top of Google search results for most of their service o