Search Engine Optimization
Put your business at the top of search results.
The goal of your website is to grow your business, but first, customers have to find your amazing site. That’s what Search Engine Optimization, commonly called SEO, is all about, and Uplink is an expert in it. Search Engine Optimization is both an art and a science, and it can be time-consuming. We know the most effective ways to optimize your site for search engine visibility. We consider not only getting your site found, but optimizing that site for maximum lead generation and converting site visitors into customers. We pull people to your site who are looking for your product or services.
Search engine optimization is critical to brand awareness and new customer acquisition. We use established and proven SEO methods based on ethical, effective and Google recommended practices that will consistently achieve results. These include:
- Assistance in the selection of a strategic domain name
- Analyzing how existing domain names are indexed in search engines & search engine indexing status
- Choosing effective keywords
- Researching competitor keywords
- Evaluating content and creating a strategy for increasing visits through SEO
- Using social media strategy to improve your site rankings.
Based on our findings, we formulate a plan that’s unique to you, your business, and your market sector. Our experts, ensure your website, social media, and online marketing campaigns are written with search engine optimization in mind. In addition to making sure your site is beautiful and functional, we’ll make sure it stands out in the huge World Wide Web.
We do it in several ways.
On Site Optimization
On Site Optimization revolves around creating well-written, original content that’s structured in such a way that search engines easily find it. This is crucial to your long-term SEO success. Content is the single most important element on a website – but content should not consist of meaningless words with no direction or structure. Visitors use it to determine value and interest, but visitors are not the only ones viewing your content. Search engines rank your website by scanning for keyword use and placement. This can be accomplished in your main web content and in many other ways, including blogs and newsletters.
Benefits of Optimized Content
- Showcase your company and products or services in the best light.
- Reach thousands of new customers.
- Increase your credibility and authority.
- Increase visitor’s confidence levels.
- Improve conversion rates.
Off Site Optimization
Off Site Optimization focuses on link building (back links) and other strategic placement that lends credibility to your site. Off Site Optimization strategies are used to market your website, get ranked in search engines, and build the online reputation (branding) of your company/website.
Benefits of Off-site Optimization
- Improves credibility of your website.
- Receive higher ranking in search results.
- Builds your online reputation and boosts your brand.
The field of search engine optimization is constantly evolving with new techniques and search engine algorithms that are difficult to understand. It is important that your website is built with SEO in mind. Trust the experts at UplinkSpyder to make your business stand out.
Budget Based Ad Campaigns
There are various options to raise the chances of customers finding you online, though Search Engine Optimization. One of the most effective methods of increasing your site traffic is to use budget-based ad campaigns, such as Google AdWords and Bing Ad Center. These are “pay-per-click” models that allow you to choose keywords customers might use to find you, then decide how much you want to spend. Depending on how much you want to spend on a campaign, your ad will appear closer to the top in a search.
Sometimes it is inexpensive to buy your way to a better position on search results pages that are most relevant for your customers.
But figuring out how to choose those keywords and write your ads is more difficult than it sounds, and you want to make sure you’re getting your money’s worth. Our team at UplinkSpyder will help you understand what your audience is searching for, and determine which Google AdWords are worth investing in, and then analyze the results to make sure your ad campaign is effective.
Available Through Budget-Based Ad Campaigns
- Pay Per Click Marketing (Google AdWords, Bing Ad Center, etc.)
- Campaign setup (ad copy, keyword lists, landing pages, etc.)
- Daily campaign management and optimization
- Duplication of your Google campaigns over to Yahoo! and Bing Custom reports and analysis
2677 Willakenzie Road, Suite 5
Eugene, OR 97401
Monday - Friday
9:00am - 5:00pm
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