Public Relations is about telling your organization’s story to the right audience.
UplinkSpyder embraces many different forms of public relations, from community relations to social media, from special events and promotions to informing and motivating your own employees. Our clients look to us for creative, innovative methods to break new ground and, in essence, to be heard. Every client offers the opportunity for a new strategy as each client’s needs and message are different.
Social Media Marketing (SMM) refers to the promotion of your business, cause, or group through social media channels such as Facebook, Twitter, YouTube, LinkedIn, and the like. Proper SMM strategy can create a powerful marketing vehicle for your business that helps with Search Engine Optimization, visibility (public relations), and brand loyalty. Better still, SMM provides a forum for customer interaction and allows you to position yourself, through education and feedback, as an expert in your field.
Event and Cause Marketing
One of the best ways to create buzz and strong public relations is through event or cause marketing. This is your opportunity to work with like businesses to truly make an impact on your target market, and in turn, strengthen your brand and build a loyal community. We create events that inspire.
Our principals have years of experience managing communications for non-profit organizations and as such, we understand the unique marketing needs associated with donation and grant-funded entities. We help non-profit institutions to communicate with their donors, volunteers, funders, and supporters frequently and effectively. We know how to maximize a minimal budget. Internal public relations is a huge part of a non-profit’s success and we can effectively train your staff and volunteers to help create their own buzz.
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