Thinking of sending email as part of a marketing strategy in 2010? Here are some tips:

1. Be sure to welcome your new subscribers. Even better: thank them with an exclusive discount or special offer... something of true value. Even better yet: make a better offer for referring a friend.
2. Ask what content your subscribers want and deliver that through an e-mail survey. The idea is to keep your audience captivated. What do they want to be educated about? How often do they want special offers? What concerns them as it relates to what you offer?
3. Make it EASY to forward interesting information to popular social networking sites like Facebook by embedding icons in the content of the email, so all a user needs to do is click on the icon and share.
4. Make articles in the newsletter brief with links to full articles (preferably on your web site) or even downloads of full "white papers".
5. Tip For Advanced Users: Target your email. Instead of one general email that goes out to all subscribers, using survey results or a collection of preferences, create several e-mail and target them according to preferences. This makes your e-mails part of the sales process. You can even associate each email with a different division of your business, or a different person that runs that division. For a sewing machine store, you might have an email that targets quilters; one that targets sergers; one that targets embroiderers.

Our 10 Second Commercial: UplinkSpyder's Web Development and Design Division can help you begin an e-marketing program. We can either set you up with an account that you use to create your own e-mail campaigns, or we can work with you to create e-mails for you (our experienced designers are very good at creating custom e-mails, sure to please). E-marketing is not expensive (and you pay ONLY for the e-mail you send, not a flat monthly fee) and UplinkSpyder's prices are lower than you can get through Constant Contact or Emma direct.