Slattery-Johnson and Associates
We learn a lot about every industry we work with because we can't market what we don't understand. So we dive in a little, and get confused, and work through that confusion, until we can at least clearly describe why a person would do business with this client.
Most of the time, we find that there are a lot of commonalities between businesses. In the case of SJA their specialty comes from knowing the ins and outs of buildings... they are building experts, and that includes every system within that building like plumbing, roofing, telecom. They can evaluate the entire system and find the strengths and the weaknesses, and help to form a plan for moving forward.
We are internet marketing experts. Our specialty comes from knowing the ins and outs of marketing a business on the internet. The systems we study are websites, social media channels, search engines, etc. We can evaluate a business' marketing strategy and find the strengths and the weaknesses, and help to build a better strategy.
In both our lines of work, beginning from the ground up is rare. But in this case, for this newly formed company, we were able to do just that. We began with their logo, a color palette, some visuals (see attached design guide) and created all of their materials, including:
- Stationary
- Business cards
- Car magnets (useful for securing those "commercial" parking spots!)
- Folders
- PowerPoint template
We helped to craft the first marketing letter for the organization and then, the pièce de résistance, we built their website.
Prior to building this site, we built a framework for finding information and attracting the right client. We studied like businesses around the country and worked out a starting place for content, which was revised by the client and then strengthened by a few others.
We took photos of staff and buildings and created appropriately branded graphics that will be modified as the portfolio of this new business expands.
We remained open to helping wherever help was needed...which is a reward that comes with relationships like these...becoming the marketing and graphics arm of an organization like this is a privilege. We know that what we've done will provide them with a polished and professional presence from the very start and help lead them to a string of successes.
