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Pinterest recently announced that it would be incorporating a new Buyable pin feature. Brands and products supported by the feature will have a “Buy It” button, allowing customers to purchase the item directly through the Pinterest app. Already a successful social media platform, Pinterest may gain even more of a following in these coming weeks, thanks to this new feature.
For those not already familiar with Pinterest, it is a digital pin-board that allows you to post, re-pin, and categorize items, trends, and information. It’s particularly beneficial when trying to establish a brand, and the people and inspiration behind it, in various fields and passions.
Why should businesses care about Pinterest?
- It’s currently one of the top 3 social networks, with the fastest growing rate.
- It includes back links to business websites, a SEO ranking signal, and increases visibility to potential clients and customers.
- It’s not just for images and products. Text-based content, such as “How-To” articles, are highly welcomed and show 30% more engagement.
- Similar to Twitter’s “retweet” feature, Pinterest allows followers to “repin”, improving audience engagement and gaining exposure for your pins and your business.
Tips for Using Pinterest for Your Business
Connect your website to your Pinterest account. Make sure your website address is in your profile bio section, all pins link back to your business, and your website has a Pinterest link so customers can find your account quickly.
Follow the Pinterest Verification Process. This will not only help your business gain a trusting following, but will also allow you to see website traffic and analytics with a Business account.
Utilize keyword placement. Optimize all images with descriptive keywords to link to related content on your website. Place keywords towards the front of board names and pin descriptions.
Descriptions should be 200-310 characters long. Be clear and informative. Shoot for clarity rather than wit.
Include Calls to Action. Potential customers should have a clear path from your pin to your content and/or product.
Be consistent with your sharing strategy. 70% of pin clicks occur within the first 2 days. At least 5 pins per day is a good starting point.
Pin on Saturdays, afternoons, and evenings. Pin when your audience has a chance to sit down and browse.
Vary types of pins and board categories. Providing a range of material shows expertise and knowledge in your area. Include a board to showcase your newest or most popular products, services, and promos.
Since their origin on Twitter, hashtags have become popular on almost every social media platform including Facebook and Instagram. As a business owner, hashtag use can be a great marketing tool that can enhance your marketing campaigns when used correctly. Through hashtag association, your post and company can achieve far more reach and exposure. However, to be successful with hashtag use, you should know when to use them, when to avoid them, and when to use them in moderation.
Instagram is all about the hashtags. Posts with 11 or more have shown the highest interaction with users. With Instagram, the more hashtags you use, the better. Here’s an example:
1 or 2 hashtags per tweet is key. Tweets with hashtags get twice as much engagement than tweets without; however, when you have more than two, engagement drops 17%. Use hashtags on Twitter, but don’t go overboard.
A great way to incorporate hashtags on Twitter is posting during the days leading up to an event or live-tweeting the event itself. It gives your tweet relevancy and a great chance to reach a new audience.
Facebook posts without hashtags seem to perform better than posts with them. Occasionally, hashtags help your posts build a community, but it’s rare and it’s usually better to leave your posts hashtag-free. Tags and mentions are far more successful.
Overall, your hashtags should be unique and/or relevant. You should try to make your hashtag memorable and specific to your brand, but also simple. Research it before publishing a post to make sure it won’t be misinterpreted as something else. Most importantly, your message should be easy to understand and provide a clear call-to-action for your viewers.
If you need help with hashtag use or social media in general, UplinkSpyder has you covered. Our team of social media experts understand the importance of online marketing and can increase the success of your business using educated strategies. Contact us today to start improving your brand.