We know that a company’s brand is more than a logo – it is the whole experience you produce for your customer and client. But visual identity is very important and it begins with your company’s name. (more…)
The definition of “branding” changes depending on who you’re talking to.
Some instantly think, “logo”. Others think about colors and the “look” of a place, or the tagline or name. Others look outside their own business and point at “big companies” like Google, as if (more…)